Dentsu Vietnam


Dentsu Vietnam is a 100% foreign-owned Advertising agency established in 2003.
The agency’s clients include Toyota, Lexus, Yamaha, Canon, Ajinomoto, Kao and Saigon Tourist Group, among others.
Opportunity enabler
Dentsu Vietnam distinctive strength is to facilitate business synergies thanks to its large Client portfolio.
Hub of knowledge
We provide powerful market & customer insights to various industries thanks to extensively proprietary research tools.
As a part of Dentsu Network,
Dentsu Vietnam with 60 strong talents has sufficiently provided, Dentsu Vietnam is able to provide through-­‐the-­‐line communication services from Brand Consultancy, Creative Concept and Development, Promotion, Digital to Media Planning and Buying.
3 things that make us different:


“Good Innovation”
By “innovation” we are not just talking about just technological innovation.
We mean reforming our organization and business model to create new, significantly social value,
and drawing on new ideas that give form to our vision of being a business group that can help create a brighter, happier future for society.
The 3 Elements of innovation


Dentsu has the privilege of working with a wide variety of well known companies in the world like Toyota, Canon… and we work both diligently and intelligently to ensure that the needs of our clients come first. We view our clients as partners and work collaboratively with them to achieve both boosting up sales and increasing positive recognition that are beyond clients’ expectation. That’s the reason why there are more and more clients choosing Dentsu as a credible agency to work with including:


Hiroki Ito

Hiroki Ito

Chief Executive Officer

Mr. Ito has more than 14 years of management role at Dentsu Group, with the experience in
Communication and Client Service Department.

Before Dentsu Vietnam, he used to work at Dentsu Singapore and Dentsu Bangalore, India as a professional and ethical manager.

Le Thi Kim Cu

Le Thi Kim Cu

Chief Operating Officer

With more than 11 years of management role at Dentsu Vietnam, 
Cu has established effective and efficient operating processes
both externally and internally thanks to her 
extensive managerial knowledge and leadership experience.

Her ambition is to help and develop local brands with 
high potential to access successfully global market.

Masako Okamura

Masako Okamura

Executive Creative Director

A veteran creative director from Dentsu Tokyo, 
and Dentsu's  first female Creative Director.

Masako has several accolades under her belt, 
with work for clients such as Toyota, Suntory, Shiseido and Shizuoka  Broadcasting, 
having won awards at several international advertising shows.
Masako has been also a part of the juries for Clio, YoungGuns International
Advertising Awards, AdFest, Cannes, Spikes Asia, One Show, and Art Directors Club.

Ai Le

Vu Thi Ai Le

Group Account Director

Le got over 22 years of experience in Customer Services that includes 11 years expertly in Advertising and Communication. She has led account teams to handle global and local clients in various industries such as F&B, pharmaceuticals, banking, FMCG, airline, beauty care,
among others.

She has bold experience in global agencies handling both domestic and international brands: Roche Pharma, Novartis, JTI, BAT, Nestle Vietnam, Orion, ANZ, VISA, Cathay Pacific, Acecook Vietnam, Dam Phu My (DPM), Vinamit, Xmen, Viettel, Thep Viet, Hoa Phat Group, Traphaco,

Le holds a Master degree of PR and Advertising from Australia and has been a member of the Assessment Board of the Major of Corporate Communication at Lotus University.


Nguyen Tuong Luan

Member of DBA APAC Digital Council

With over 10 years of experience in Marketing and Communication from both sides of Client and Agency, Luan leads a team of 10 strategic consultants with business-solution expertise in
FMCG, Pharmaceuticals, F&B, Real estates, Industrials, B2B, Entertainment, Shopper
Marketing, Retail, LGBT, Games, Digital and Content Marketing.

He has consulted a comprehensive client base such as Hoa Phat Group, Ajinomoto, Acecook, 333, Abbott, Diane 35, Sensodyne, Aquafresh, Panadol, Mega-life Sciences, Samurai,
Petrolimex, Roche, P&G, Bắc Á Bank, Bắc Á Education, Bao Viet, JTI, Nutifood, Phu Long Real Estates, Gmobile, CGV, LandMark 81, Fortis Hoàn Mỹ, Tiger Beer, Larue Beer, etc.

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We are always welcoming talents to join our Creative, Planning and Client Service departments.
If you are interested in joining us, please send us an email at

Dentsu Vietnam Ltd.

Address: 16th Floor, Vincom Center,
72 Le Thanh Ton Street, District 1, Ho Chi Minh City, Vietnam
Tel: 08-38219005
Fax: 08-38219002