Dentsu Vietnam


Dentsu Vietnam is a 100% foreign-owned Advertising agency established in 2003.
The agency’s clients include Toyota, Lexus, Yamaha, Canon, Ajinomoto, Kao and Saigon Tourist Group, among others.
Opportunity enabler
Dentsu Vietnam distinctive strength is to facilitate business synergies thanks to its large Client portfolio.
Hub of knowledge
We provide powerful market & customer insights to various industries thanks to extensively proprietary research tools.
As a part of Dentsu Network,
Dentsu Vietnam with 60 strong talents has sufficiently provided, Dentsu Vietnam is able to provide through-­‐the-­‐line communication services from Brand Consultancy, Creative Concept and Development, Promotion, Digital to Media Planning and Buying.
3 things that make us different:


“Good Innovation”
By “innovation” we are not just talking about just technological innovation.
We mean reforming our organization and business model to create new, significantly social value,
and drawing on new ideas that give form to our vision of being a business group that can help create a brighter, happier future for society.
The 3 Elements of innovation


Dentsu has the privilege of working with a wide variety of well known companies in the world like Toyota, Canon… and we work both diligently and intelligently to ensure that the needs of our clients come first. We view our clients as partners and work collaboratively with them to achieve both boosting up sales and increasing positive recognition that are beyond clients’ expectation. That’s the reason why there are more and more clients choosing Dentsu as a credible agency to work with including:


Gaku Shinoda

Gaku Shinoda

Chief Executive Officer

Armed with more than 10 years of international experience
collectively obtained from Dentsu Asia, Dentsu Singapore and Dentsu Malaysia.
Gaku has proven success in growing Clients business operations across
APAC region for Toyota, Lexus, Kao, Canon, Sharp and Aeon.

Le Thi Kim Cu

Le Thi Kim Cu

Chief Operating Officer

With more than 11 years of management role at Dentsu Vietnam, 
Cu has established effective and efficient operating processes
both externally and internally thanks to her 
extensive managerial knowledge and leadership experience.

Her ambition is to help and develop local brands with 
high potential to access successfully global market.

Masako Okamura

Masako Okamura

Executive Creative Director

A veteran creative director from Dentsu Tokyo, 
and Dentsu's  first female Creative Director.

Masako has several accolades under her belt, 
with work for clients such as Toyota, Suntory, Shiseido and Shizuoka  Broadcasting, 
having won awards at several international advertising shows.
Masako has been also a part of the juries for Clio, YoungGuns International
Advertising Awards, AdFest, Cannes, Spikes Asia, One Show, and Art Directors Club.

Anh Thu

Nguyen Thi Tran Chau

Director Of Client Service

With nearly 12 years of experience in Advertising, Chau contributed to the success of both
international and local top brands including Vinamilk, Kinh Do, Hewlett Packard, L’Oreal, DHL, SCJohnson, Mercedes, Vietnam Mobile and many others.

For the past 2 years, Chau has successfully handled to push sales for giant brands like
Vietnam Airlines, IDP, Nokia, Ford, Techcombank, Shell, Hồ Tràm Casino Resort…

Former winner of “The Asia’s Best Account Manager”. Chau is also a prestigious Trainer at AIM Academy - Marketing and Training Hub in Vietnam.

Claude Tran

Nguyen Tuong Luan

Strategic Planning Director

With more than a decade of solid experience in traditional and innovative marketing on both
client and agency sides, Luan has been consulting for a wide range of clients from
international to local; from NGOs to governmental.

The brands he has handled, to name a few, include Abbott, Diane 35, Sensodyne, Aquafresh, Panadol, Mega-life Sciences, Samurai, Petrolimex, Roche, P&G, Bac A Bank, Bac A Education, Bao Viet, JTI, Nutifood, Phu Long Real Estates, Gmobile, CGV, LandMark 81, Fortis Hoan My,
Tiger Beer, Larue Beer, etc.

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We are always welcoming talents to join our Creative, Planning and Client Service departments.
If you are interested in joining us, please send us an email at

Dentsu Vietnam Ltd.

Address: 16th Floor, Vincom Center,
72 Le Thanh Ton Street, District 1, Ho Chi Minh City, Vietnam
Tel: 08-38219005
Fax: 08-38219002